Life may never return to normal after the COVID-19 Pandemic. I believe so. Many have lost their jobs. Economies are languishing.

But amid these growing fears and concerns of living during these times, people are more receptive to business opportunities than ever. Robert Kiyosaki in his book, The Business of the 21st Century (FREE DOWNLOAD HERE CHAPTER SUMMARIES) gave this response to the question: “Are there opportunities to create new companies in this turbulent economy?”

This is the best time. When times are bad is when the real entrepreneurs emerge. Entrepreneurs don’t really care if the market’s up or down. They’re creating better products and better processes. So when somebody says, ‘Oh, there’s less opportunity now’, it’s because they’re losers.

The Business of the 21st Century: Robert T. Kiyosaki, John Fleming & Kim Kiyosaki

Ouch. Losers. That hurts. In his blatant, no-nonsense style, Robert calls those who think there are fewer opportunities during hard economic times, losers.

Therefore, now may be the best times to launch that business idea that has been in the forefront of your mind. Perhaps, you don’t have to waste time waiting for this whole pandemic thing to be over.

But here is the catch.

For you or anyone to succeed with any business idea, there is one skill you must master thoroughly. In fact, it is a skill that you need in every area of your life.

You are probably curious now and asking “what skill is that I don’t know of?”


The number one skill you must master to build your business and your life successfully is…

The art of selling.

Your business and your life depends on this one skill.

Think about it: we are all in the business of selling whether we like it or not. Life is all about selling. Asking a girl for a date? You have to sell yourself convincingly to win her approval. Looking for a job? You have to sell yourself during the interview to land the job. Trying to raise kids? You have to sell them the values that you want them to grow with. Those who can sell well have the most success in life and business.

In business, if you can’t sell, you are toast. Hear what Robert Kiyosaki, (his book: Rich Dad’s Conspiracy of The Rich: 8 New Rules of Money) says:

One big reason why so many people struggle financially is because they have little to sell, don’t know how to sell, or both. So if you are struggling financially, find something to sell, learn to sell better, or both. You can have the best product or service, but if you don’t know how to sell, you will be out of business.

Rich Dad’s Conspiracy of The Rich: 8 New Rules of Money

For you to operate on the right side of the quadrant (B-business owner and I-investor) where financial freedom is possible, you must learn the art of selling. You want to dedicate your precious time to learn how to sell. You want to learn everything involved in selling successfully.

And for you to be able to sell, you have to learn to be able to communicate effectively. Blair Singer, author of the book, Sales Dogs says selling is communication. True selling is caring, listening, solving problems and serving your fellow human being. He says further,

True selling means being passionate your company’s product or service and being compassionate with the wants, dreams and needs of your fellow human being.

Sales Dogs: Blair Singer

Everyday, you have step out and overcome your doubts and fears to sell. Overcoming your doubts and fears is another subset of skill involved in the art of selling.

In conclusion, if you want to be wildly successfully in business and build the kind of lifestyle you dream of, you have to dedicate yourself to mastering the art of selling. In other words, you’ve got to learn to sell well.

See also:

3 Rules Of Money That Break You When You Break Them

3 Myths Of Money That Keep You Perpetually Broke

#1 Most Important Money Question You Must Answer



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